Premium Varifocal Lenses
Your Best Varifocals Ever.
Guaranteed.
Precision freeform digital lenses with our proprietary measuring system. If they're not the best you've ever worn, your money back.
With Elite Varifocal
£94.97
£129.97 with ELITE50
Standard Varifocal
£59.97
Plus frame (from £15)
High Street*
~£198
*Specsavers Premium
Standard varifocal lenses: £59.97 ·
Elite upgrade: £70 ·
Total with Elite: £129.97
Use code ELITE50 for 50% off the Elite upgrade = £94.97 + frame
Use code ELITE50 at checkout — 1 use per customer
Why Elite Varifocals?
Precision Freeform Digital
Freeform digital surfacing technology creates lenses with over 5,000 individual points of optimisation — delivering sharper, clearer vision at every distance.
Stupid Accurate Fitting
Our proprietary measuring system captures your exact pupillary distance, frame wrap, and vertex distance. Each lens is personalised to you.
Made in Our UK Lab
20+ years doing glasses online. Most orders on their way within a week — if QA flags an issue we'll remake it, perfect not rushed.
Best You've Ever Had,
or Your Money Back
We're so confident in the quality of our Elite Varifocals that we offer a 30-day money-back guarantee. If they're not the clearest, most comfortable varifocals you've ever worn, return them for a full refund.
Get Started →Why Do Opticians Push Zeiss or Essilor?
Because they get huge incentives and kickbacks for selling them. The retail price you pay is loaded with the cost of their marketing, brand ads, and optician commission — not the quality of the lens.
We don't do that. We sell direct — our own lab, our own freeform digital design, our own advanced technology. Same or better visual performance, minus the brand premium. According to our internal testing, research, and opticians, our Elite Varifocals deliver equal or better results — and we back it with a money-back guarantee.
Same Tech
Freeform digital surfacing, raytracing, premium design
Lower Price
No brand logo premium. No kickback markup. Just better value.
Risk-Free
Money-back guarantee. Try them yourself — you'll see.
Free X4 Coating Upgrade
When you select any Anti-Reflective coating with your Elite Varifocals and use code ELITE50, you get a free upgrade to our brand new X4 Coating — absolutely free.
Hard Coat
Scratch resistant
Super-Hydrophobic
Fog, smudge & oil repellent
Best-in-Class MAR
Multi-layer anti-reflection
*Hidden exclusive — only available with code ELITE50 when an AR coating is selected.
Built-In Technology
Every Elite Varifocal lens integrates advanced freeform digital technologies for outstanding visual performance.
Smooth Optics
Minimises swim effect and provides rapid adaptation with a smooth mean power profile.
EyeView Raytracing
Corrects power errors across the entire lens using advanced raytracing software.
EyePower
Personalises lenses to your frame choice — wrap, tilt and vertex distance compensated.
CustomFORM Design
Cohesive freeform design treating the lens as a single entity for natural vision.
Elite vs High Street
How It Works
Choose Your Frame
Browse our varifocal collection and select Elite upgrade at checkout.
Send Your Prescription
Upload or post your prescription. We'll verify it with you.
We Make Them
Our UK lab crafts your freeform lenses. 20+ years, rated #1 on Trustpilot.
Enjoy Your Lenses
Not the best you've ever worn? 30-day money-back guarantee.
Experience the Elite Difference
Choose any frame, add varifocal lenses (£59.97) and Elite upgrade (£70), then use code ELITE50 for 50% off the Elite upgrade. Total from £94.97 (plus frame). If they're not the best you've ever worn, we'll refund every penny.
Shop Varifocal Glasses →*Varifocal lenses £59.97. Elite upgrade £70 (50% off with ELITE50 = £35). Frame delivery depends on stock availability; if QA flags an issue we'll remake it — perfect, not rushed. Code valid once per customer. Cannot be combined with other offers.